Learning XNA: Target Market and Game Rating

Hi readers, this year we’re starting learning XNA 3.0 in depth, that’s the reason I will like to share this post:

What is XNA?

XNA is a technology in witch we can develop our own fast and creative games. We can begin downloading Microsoft XNA Game Studio with none charge from Microsoft’s site http://www.microsoft.com/XNA , there’s a lot of video tutorials.

Before any step in game development we need to have an idea or plan about our game and then a target market to focus our game development.

Target Market

Target Market can be divided into six categories:

  • Heavy gamers: (People that constantly play and buy a lot of games)
  • Avid console gamers: People that buy mainly console games and play console games many hours a day.
  • Prefer-portable gamers: Who play games using portable devices.
  • Secondary gamers: People who don’t buy games and play games in friend’s houses or rent them.
  • Infrequent gamers, who play games occasionally.

Summarizing this points we have infrequent gamers or casual players; easy games, puzzles,board games, and so forth. And in the other hand we have heavy gamers or hardcore gamers; extremely detailed 3D environments, user experience.

In the next step, we need to define a Game Genre or Game Rating.

Game Rating

You can visit the Entertainment Software Association (ESA) website or ESRB  http://www.esrb.org/ratings/ratings_guide.jsp

ESRB Rating Symbols


EARLY CHILDHOOD
Titles rated EC (Early Childhood) have content that may be suitable for ages 3 and older. Contains no material that parents would find inappropriate.


EVERYONE
Titles rated E (Everyone) have content that may be suitable for ages 6 and older. Titles in this category may contain minimal cartoon, fantasy or mild violence and/or infrequent use of mild language.


EVERYONE 10+
Titles rated E10+ (Everyone 10 and older) have content that may be suitable for ages 10 and older. Titles in this category may contain more cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.


TEEN
Titles rated T (Teen) have content that may be suitable for ages 13 and older. Titles in this category may contain violence, suggestive themes, crude humor, minimal blood, simulated gambling, and/or infrequent use of strong language.


MATURE
Titles rated M (Mature) have content that may be suitable for persons ages 17 and older. Titles in this category may contain intense violence, blood and gore, sexual content and/or strong language.


ADULTS ONLY
Titles rated AO (Adults Only) have content that should only be played by persons 18 years and older. Titles in this category may include prolonged scenes of intense violence and/or graphic sexual content and nudity.


RATING PENDING
Titles listed as RP (Rating Pending) have been submitted to the ESRB and are awaiting final rating. (This symbol appears only in advertising prior to a game’s

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